Privacy policy

Privacy Policy

FitBrit.shop Last updated: July 2026

This Privacy Policy describes how FitBrit.shop ("we", "us", "our") collects, uses, and discloses your personal information when you visit or make a purchase from fitbrit.shop (the "Site").

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:

Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely by our payment provider)

We refer to this information as "Order Information."

2. How We Use Your Information

We use the Order Information we collect to:

Fulfil orders (including processing payment, arranging shipping, and providing invoices/order confirmations)
Communicate with you
Screen orders for potential risk or fraud
Provide you with information or advertising relating to our products or services, where this is in line with your preferences

We use the information we collect automatically ("Device Information") to help us screen for potential risk and fraud, and more generally to improve and optimise our Site.

3. Sharing Your Information

We share your Order Information with third parties to help us provide our services, including:

Shopify – our e-commerce platform, which powers our online store
Payment processors – to securely process your payments
Shipping/courier partners – to deliver your order
Analytics providers (e.g. Google Analytics) – to help us understand how customers use the Site

We may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request, or to otherwise protect our rights.

4. Cookies

We use cookies and similar tracking technologies to operate and improve the Site, remember your preferences, and understand how visitors use our Site. You can manage cookie preferences through your browser settings.

5. Data Retention

We retain your Order Information for our records unless and until you ask us to delete this information.

6. Your Rights (UK GDPR)

If you are a UK or EU resident, you have the right to:

Access the personal information we hold about you
Ask that your personal information be corrected, updated, or deleted
Object to or restrict our processing of your personal information
Data portability, where applicable
Withdraw consent at any time, where processing is based on consent

To exercise these rights, please contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

7. Data Security

We take reasonable measures to protect your personal information from loss, theft, misuse, and unauthorised access. However, no method of transmission over the internet is 100% secure.

8. Children's Privacy

The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised "Last updated" date.